PRIVACY POLICY â Breinapps
Last updated: Jul 30, 2023
This Privacy Policy (this âPolicyâ) describes `Breinapps Ltd` (âBreinappsâ, “Breinapps Ltd”, âCompanyâ, âweâ, âusâ or âourâ) data collection and protection practices. The Policy applies to data collection, treatment and use of users, whether our publisher customers or their end users,(collectively, âUsersâ) that consume or access the Breinapps platform (the âPlatformâ).
When used in this Policy, the term âPlatformâ means to include any related websites, applications, programs, widgets, features, components (the âBreinapps Solutionsâ or âServicesâ).
If you use the Platform, or access to the Services, it means that you visit a website or application that integrates our Platform (âHosting Appâ). Hosting Apps will have their own privacy policy and standards, and will be available to you directly by them when you first access or install them.
Before you use the Platform and Services, please be aware and confirm:
Breinapps Ltd.
Petach Tikva, Israel
For convenience and ease the understanding of this Policy, we will refer to our publisher customers as âCustomersâ and to their appâs or websiteâs visitors, as End Users.
If you are a Customer of our Services, we may collect information that can be used on its own or with other information to identify or contact you as a natural person (âPersonally Identifiable Informationâ or âPIIâ). To this extent, you will be asked to provide your first and last name, your email address or the email address of the entity on which behalf you are engaging us and the password you choose for accessing your account with our Platform. Such information is mostly used for our customer relation purposes and will always be provided voluntarily by our Customer. We will collect any information or content that Customers provide us (collectively âCustomer Informationâ).
We use Customer Information in order to (i) render our services and contact Customers that express their will to communicate with us and engage with the services; (ii) communicate with Customers and respond to any inquiry or any other form of communications from Customers; (iii) Provide access to service providers, agents, contractors, vendors and other individuals or entities which require Customer Information in order to perform their functions.
We may disclose or share Customer Information to a current or future (i) affiliate, parent companies and/or subsidiaries that help us with facilitating the Services or operating our websites; (ii) service providers, agents, contractors, vendors and any other individual or entity which requires access to Customer Information in order to perform their functions; (iii) other Customers, to the extent required to render the Services and consented by Customer; (iv) Service providers and CRM platform that are designed to facilitate customer relation operation.
As our Customer, you have certain rights concerning your Customer Information, including: edit, correct, verify, update or delete your Customer Information. If may exercise your rights, by contacting us directly at: [email protected].
We use tracking technologies for web and mobile apps, such as cookies (web) and advertising ID (mobile apps):
The information that the we collect is used for the Services provisioning. We learn from the User Information what end Users want, like, dislike or commonly search, and we help to make it more accessible and relevant for them. We also use the User Information to extract aggregations and statistics over time, so we can keep our Services and products relevant, current and actual. In addition, such information (specifically engagement and interaction with the Breinapps Solutions) helps us to (i) better understands trends, interests, thus shape up our solutions and related content; (ii) report level of engagement to content creators and providers and this ability to track and bill; (iii) information like advertising ID enables us to improve and customized the Breinapps Solutionâs so as to enable and facilitate Usersâ opt out options should they decide to not use the Breinapps Solution.
In additions, when collected as part of the Breinapps Search Solution, the information that we collect is additionally used in order to suggest and adjusts Trending Keywords (as defined below) and make such keywords and advertisements served through the Breinapps Search Solution more personalized and relevant. âTrending Keywordsâ means the suggestion of keywords which the Company deems relevant to User.
You can choose to opt-out from any given Breinapps Solution, and respectively, the collection of information by us with respect to the Breinapps Solution via the settings screen, available from the Breinapps Solutionâ functionality. Further, if you do not wish your Personal Information to be collected, processed or shared for the above purposes or any other purpose, you may request to delete your information by sending an email to [email protected].
Please be noted that even if you have chosen to opt out from one of Breinapps Solution, one or more of the applications or websites you use may include the same or another Breinapps Solution. Any opt out option that you exercised applies only to the specific Breinapps Solution in the specific Hosting App from which you opted out.
With respect to the Breinapps Search Solution: you can choose to opt out from Trending Keywords personalization by utilizing one of the following:
Third party service or content providers, who assist us in operating and distributing the Breinapps Solutions and carrying out our business operations (âThird Party Vendorsâ), may also collect information in order to process and provide their services.
Such Third Party Vendors may include cloud computing services (like Amazon Web Services), and providers of monitoring and categorizing services. In addition to third party service providers, we may also use third party search providers or sponsored content providers to operate the Breinapps Solutions. Such Third Parties may also use cookies, JavaScript, web beacons (also known as action tags or single-pixel gifs), tracking technologies and other technologies, intended among others, to measure the effectiveness of their services or content and to personalize such content (including advertising and other sponsored content). We are not responsible for the privacy practices of such Third Parties, and you are encouraged to contact such Third Party Vendors directly to learn about their privacy practices, where they are made available to you (either via the Hosting App, the Breinapps Solution, the content that is available via which or this Policy).
When using the Breinapps Search Solution, be noted that one of the our third party content providers of is Microsoft Bing (âBingâ). Information concerning Bingâs practices is available at [privacy.microsoft.com/en-us/privacystatement/].
We do not rent, sell, or share your Personal Information with any person or entity for marketing purposes (including direct marketing purposes), without your permission, other than as set forth in this Policy. Non-PI may be provided to other parties for marketing, advertising, services improvement or other uses.
We may share any information (i) to comply with applicable law, to respond to legal requirements and to enforce our policies; (ii) to respond to claims that any keywords or any other content violate the rights of others, to protect anyoneâs rights, property, security or safety; (iii) to protect our, our agentsâ, affiliatesâ, distributorsâ, partnersâ or our Usersâ legal rights (including enforcement of agreements that we have interest in) or property, the our employees or employees of affiliated companies, agents and contractors; (iv) as part of any business operations with third parties that provide services (such as data analytics services, or performance analysis and tracking services) to us; or (iv) to protect against fraud or carry out risk management procedures. Such information will be disclosed in accordance with applicable laws and regulations.
We may share non-PI for marketing, advertising and customizing the Breinapps Solution and respective services.
In case where we go through a business transition such as a merger, acquisition, bankruptcy, or sale of all or a portion of our assets, Customer and User information may be among the assets transferred.
We follow generally accepted standards, virtually and physically, to protect the Personal Information submitted to us, both during transmission, processing and retention. However, you should be aware that no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee at all times our dataâs absolute security. If you have any questions about security with respect to the Breinapps Solutions or any of our software, you can contact the Company at [email protected]. Notwithstanding the foregoing, we shall not bear any liability for any unintentional disclosure or a disclosure that occurs due to a security breach of our systems or facilities.
We will retain and use the Personal Information for as long as needed to provide its services and as necessary to comply with our legal obligations and enforce our agreements.
With respect to the Breinapps Search Solution, we implement responsible measures in order to block inappropriate Trending Keywords, such as adult content, racism, harassment, terror, and other content that we or the Softwareâs owner may find inappropriate. You acknowledge that, since the filtering mechanism is statistically based, we cannot assure 100% protection. In any case you detect inappropriate keywords, you are requested to contact our support team at [email protected].
We may transfer Information to other countries whose privacy laws may not be as protective as in your place of residence. By using r accessing the Platform and Services, you consent to the transfer of your Personal Information to other countries for processing consistent with this Policy, as well as to subsequent transfers of such information consistent with the other terms of this Policy.
EU Users information â should we transfer any EU Users Personal Information outside the EEA, it will ensure, among others by contractual commitments, to provide the Personal Information with the same level of protection required under applicable EU data protection laws.
Users (both Customers and End Users) have certain rights concerning their information. Our Users may decide at any time to exercise their rights with respect to their Personal Information, as follows:
For additional information on how can Users (Customers/End Users) exercise these rights you may contact us by sending an email to [email protected] or sending a paper letter to our Privacy Officer at the following address: Mota Gut 5, Petach Tikva, Israel.
We do not knowingly collect or solicit Personal Information from anyone under the age of 13 or knowingly allow such persons to register. If you are between the age of 13 and 17, you are requested to use our services with adult supervision only. If you are under the age of 13, you are requested not to send us any Personal Information. If we learn that it we have collected Personal Information from a User under age 13, we will remove that information as quickly as we become aware of it. If you believe that we might contain any Personal Information from or about a User under the age of 13, you are requested to contact us at the contact information below.
If you have any questions about this Privacy Policy, you are requested to contact us at [email protected], contact person: Gal.
Or send a letter to: Mota Gut 5, Petach Tikva, Israel
We may modify information presented via the Breinapps Solutions and/or this Policy from time to time. If we make any material changes, we will notify you by posting a notice on our website prior to the change becoming effective. You should check back here periodically to see if this Policy has been updated. We will always show the date of the latest modification of this Policy at the bottom of the page so you can tell when it was last revised.
**************************************************************************************
APPLICABLE TO THE BREINAPPS SEARCH SOLUTION
The Breinapps Search Solution includes a âTrending Keywordsâ feature, which can be used by Users or Hosting Apps via an API and/or SDK and/or stand-alone software application.
The âTrending Keywordsâ feature enable us to provide Users with personalized trending keywords results, as our algorithm takes into consideration parameters such as Usersâ search activities, interests and more, as set forth herein.
When a User uses the âTrending Keywordsâ feature for the first time, the Breinapps Search Solution will suggest various organic keywords, such as words suggested based on trending searches, localized and global news. Over time, the Trending Keywords feature will be derived according to Userâs actions and/or signals, taking into account parameters such as previous search terms used in the Breinapps Search Solution, userâs online shopping history, User content category, as set forth herein. The Trending Keywords feature would be semantically related to the Userâs actions and/or signals. For any questions regarding the suggested keyword, please contact our support team at [email protected].
APPLICABLE TO THE BREINAPPS CONTENT SOLUTION
The Breinapps Content Solution includes content personalization feature, meaning that we and our content providers will try to match content according to users preferences.
The content personalization is done according to usersâ engagement with the content that is presented to them. The personalization is subject to section 4 in this Privacy Policy (User choices to opt out).
Breinapps uses third party content providers in order to aggregate content which is relevant to the users. Breinapps comply with the third party content providers’ privacy policy.
To read further about the third party providers Privacy Policy, please read further in the following links:
HQ Address: Mota Gut 5, Petach Tikva, Israel. Tel: +972-527077070
This document was last updated on Jul 30, 2023
All rights reserved 2023 © BreinApps